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Men are more prone to chapped and dry lips because of their inherent rough and tough nature approach to skincare. Don’t neglect your lips, lads! After all, you’re going to be using them a lot (if you know what we mean). Nicotine from all those cigarettes and pollution are some of the top reasons for dry dead-looking lips. When a man’s lip care routine gets added to the mix, you have exactly the perfect lip disaster!